NOTE: This product line has been discontinued as of 2020.
THE COMPANY
In 1897, Clarence Charles Hobart started the Hobart Electric Manufacturing Company (Troy, Ohio). The company sold motorized coffee mills, meat grinders, and (starting in 1908) stand mixers for commercial bakeries.
In 1919, after World War I, Hobart formed the KitchenAid division, which produced smaller-scale stand mixers for residential customers. Hobart continued to sell non-residential products under the Hobart brand. The overall company remained profitable and independent for decades, occasionally adding new product lines to the KitchenAid brand, such as dishwashers.